Introduction

El Puerto expone los atractivos de Almería a navieras de cruceros de EE UU

En entrevistas virtuales organizadas por Extenda, los puertos  buscan reactivar el sector afectado por la covid. La Autoridad Portuaria de …

El Puerto expone los atractivos de Almería a navieras de cruceros de EE UU

Puerto Ciudad Almería

En entrevistas virtuales organizadas por Extenda, los puertos  buscan reactivar el sector afectado por la covid

La Autoridad Portuaria de Almería (APA) ha expuesto a seis de las principales navieras de cruceros de Estados Unidos los servicios del Puerto y los atractivos que ofrece Almería. Esta actividad de promoción ha sido organizada por Extenda -Agencia Andaluza de Promoción Exterior-, en un encuentro comercial virtual en el que han participado doce entidades portuarias de Andalucía. El objetivo de esta acción internacional, según Extenda, ha sido explorar posibilidades de colaboración y de negocio de la red de puertos de la comunidad con las principales compañías del sector en EE UU, en momentos en que el negocio del turismo de cruceros ha sufrido importantes perjuicios en Andalucía por los efectos de la pandemia.

El encuentro, que se ha ido desarrollando en cuatro jornadas, forma parte de la estrategia de transformación digital que está desarrollando Extenda en buena parte de sus procesos y programación, para seguir aportando servicios de internacionalización en momentos de gran afectación de los movimientos internacionales.

Los encuentros han tenido como protagonistas a las firmas estadounidenses Ritz Carlton Yacht Collection, Norwegian Cruise Line, Oceania Cruise, Regent Seven Seas, Seadream Yacht Club y Carnival Cruise Line. En concreto, por parte de las navieras han participado tanto personal directivo como los equipos responsables de itinerarios, operaciones, flota, desarrollo de negocio y producto, excursiones y guest experience.

El consejero delegado de Extenda, Arturo Bernal, que ha moderado una de las sesiones de negocio online, ha destacado que “desde Extenda vamos a seguir celebrando acciones como esta que persiguen convertir a Andalucía en un nudo estratégico del turismo de cruceros en el mundo, un turismo global, afectado especialmente por los efectos de la Covid-19, que requiere de todo nuestro esfuerzo para cimentar su pronta recuperación”.

Por ello, en 2020, y ante las restricciones de movimiento, “hemos reforzado el apoyo digital en todas nuestras acciones, un apoyo dirigido por el Gobierno andaluz, a través de Extenda, con medidas a corto establecidas en el Programa Activa internacional que incluyen, entre otras, una cuota súper reducida para participar en nuestras acciones, un plan de acompañamiento individual con consultoría personalizada, o un mapa de oportunidades de exportación en mercados en recuperación basado en inteligencia de negocio”, destacó Bernal.

Puertos andaluces

Las doce entidades andaluzas participantes en la acción organizada por Extenda, empresa pública dependiente de la Consejería de la Presidencia, Administración Pública e Interior, son las siguientes: Asociación Suncruise Andalucía; Autoridad Portuaria Bahía de Algeciras; Autoridad Portuaria de Almería; Autoridad Portuaria Bahía de Cádiz; Huelva Port Autoridad Portuaria de Huelva; Autoridad Portuaria Málaga; Málaga Port; Cruceros Málaga; Motril Port – Granada (1908 Puerto de Motril AIE); Autoridad Portuaria de Motril; y Autoridad Portuaria de Sevilla.

La organización de esta acción por parte de Extenda será cofinanciada con fondos procedentes de la Unión Europea a través del P.O. FEDER de Andalucía 2014-2020, dotado con una contribución comunitaria del 80%.

En las presentaciones de las entidades portuarias a las firmas de cruceros norteamericanas, tras un video introductorio sobre Andalucía para el que se ha contado con la colaboración de Turespaña, cada entidad y puerto andaluz ha expuesto sus novedades y servicios. Además, la asociación Suncruise Andalucía, que está formada por los Puertos Andaluces de Interés General y que tiene como finalidad la promoción de Andalucía como destino turístico de cruceros, ha informado a casa naviera sobre los destinos y excursiones accesibles desde los puertos.

Según los datos de Extenda, el turismo vía marítima en Andalucía, con un millón de pasajeros al año, representa una perfecta simbiosis entre destino y crucerista. La oferta andaluza incluye una variada oferta cultural, patrimonial, natural, monumental y gastronómica, capaz de satisfacer las altas exigencias del mercado norteamericano. Asimismo, esta acción de la empresa pública ha sido de vital importancia para dar a conocer los puertos y el destino Andalucía como un territorio seguro, trasladando los esfuerzos de implementación de las medidas sanitarias que están llevando a cabo en los mismos.

La industria internacional de cruceros tiene un impacto económico anual de 102.000 millones de euros con más de un millón de empleos, según los datos de Cruise Lines International Association. Por otra parte, América del Norte es el mayor emisor de pasajeros marítimos del mundo, con más de 13 millones de turistas en 2018, casi el doble que Europa, y su industria mueve más de 52.000 millones de dólares cada año.

Programa Activa Internacional

La organización de este foro online sobre cruceros forma parte de la estrategia de apoyo de Extenda a las firmas andaluzas ante la crisis generada por la Covid-19, potenciada por el Programa Activa Internacional, a través de la búsqueda de oportunidades de negocio en mercados en recuperación, apoyo individualizado y medidas que favorecen su tesorería, por valor de 1,5 millones de euros. Como parte de esta estrategia, se han digitalizado programas de internacionalización y se han lanzado nuevas iniciativas, adaptando su desarrollo al ámbito digital, con el fin de que las firmas de la comunidad puedan mantener su actividad en el exterior.

Igualmente, para que ninguna empresa deje de hacer acciones por el coste que ello implica, Extenda ha devuelto a las firmas las cuotas pagadas por actividades suspendidas, y ha aprobado una ‘tarifa plana súper reducida’ de participación en acciones hasta junio de 2021, de 1.000 euros para ferias internacionales, y de 100 euros para el resto de acciones, a la que se acoge esta cita. Todos los servicios que ofrece el Programa Activa Internacional pueden ser consultadas en la página web creada al efecto (https://www.extenda.es/activa-internacional/). Por otra parte, se ha puesto en marcha también el proyecto la Red Andalucía que consta de agentes especializados desplegados en cada provincia, con el fin de contactar a cuantas compañías andaluzas puedan tener interés y potencial para incorporarse a la internacionalización.

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